There's a wikipedia page on it:zaitcev said:30 million views, that's the largest I have ever seen.
Perhaps "Kiwi!" has been popular because it is a metaphor for life itself. Many can relate to striving for goals through life, but eventually we all go splat.John Baker said:It is only for you, there will be no accolades, no nothing, you will be dead. It does not matter, you will have, through almost superhuman effort, finally given meaning to your existence.