A nice writeup about how the old CAB regulation controlled how SWA came to be. It is mildly shocking in retrospect that the government used to tell airlines which routes they could fly and the prices -
Herb Kelleher and the Free-Market Fight for Southwest | Elizabeth Wilson
It is manifestly contrary to the interest of the consumers to prevent the most efficient entrepreneurs from expanding the sphere of their activities up to the limit to which the public approves of their conduct of business by buying their products.
mises.org